Here at Aussie Click we use a tried and tested ‘blueprint’ for running and managing your Pay Per Click (PPC) campaign. Our method has been formulated using many years of experience running numerous, complex, high volume PPC accounts.

PPC Management

There are five main components to our methodology for success and maximum results:

1. A Well Defined Strategy

We believe it is imperative to create a well thought out, highly effective and cost effective strategy right from the very start, whether implementing a new PPC campaign, or taking over an existing account.

We aim to establish clear USPs and a focused Commercial Strategy. Once we know our clients’ expectations and campaign KPIs this then helps us make sure our campaign optimisation decisions are in line with the client’s commercial strategy.

You as our client may be renowned for a particular product/service this in turn makes it far easier to market and reach a larger audience. You may want to introduce a new product or service and assign a separate budget to break into this or additional markets.

Understanding our clients’ USPs is essential when we create ad copy and landing pages that stand out. Knowing what makes our clients special helps with seed keyword ideas.

2. Creation & Implementation

When the strategy is in place the next stage is to ensure that the PPC account is created and structured according to well defined best practice.

3. Full Optimisation & Testing

Once your PPC account has been created and is operational, the work has only just begun. This is the really exciting part. Ongoing testing and optimisation is essential if the best results are to be achieved.

4. Full Reporting

Defining what type and what frequency of reporting is required for campaign intelligence, insight and optimisation is a key consideration for both us and our clients.

5. Top Notch Housekeeping

There are numerous procedural and often laborious tasks that are required on a regular basis when managing PPC campaigns.

Scenario: A typical month by month action plan.

MONTH 1

Account Setup, Research, Analysis and Strategy Session

  • Keyword Research
  • Ad Group
  • Ad Text Creation
  • PPC Budget Analysis
  • Adwords Conversion Tracking Code
  • Search Network
  • Display Network
  • Remarketing
  • Banner Image Ads Creation
  • Geo-Targeting (Locations)
  • Google Analytics
  • Linking Adwords & Google Analytics
  • Google Analytics Tracking Code Setup

Campaign Management

  • Keyword Matching Options
  • Keyword Bid Management
  • Display Management
  • Remarketing
  • Geo-Targeting

Campaign Monitoring & Analysis

  • Conversion Tracking
  • Traffic Statistics Analysis
  • Analytics Monitoring

ONGOING MONTHS

  • Campaign Management
  • Keyword Research Expansion
  • Keyword Bid Management
  • Display Network
  • Remarketing
  • Banner Ads Split-Testing
  • Geo-Targeting

Campaign Monitoring & Analysis

  • Search Query Report Analysis
  • Conversion Tracking
  • Traffic Statistics Analysis
  • Invalid/Fraud Click Analysis (Adwords Only)
  • Analytics Monitoring

REPORTING

  • Month 1 Setup Report
  • Monthly Performance Reports