Social media is rapidly becoming more important for businesses all around the world, across all business sectors. Don’t make the common mistake of thinking that social media marketing has already reached its saturation point and is no longer beneficial to your business.
Your clients are probably already using social media and will continue to do so at a greater rate in the future. Our social media management service keeps you personally connected with current clients, as well as helping your business rapidly expand and turn potential clients into new paying clients.
Consider these statistics:
- Over one billion people actively use Facebook every month.
- Average age of Facebook users is 40.5 years. Good income.
- Over 500,000 people use Twitter every month.
- Google’s +1 button is used over 2 billion times each day.
- Well over 5 million photos are uploaded to Instagram every hour.
- More than 3,600 hours of video is uploaded to YouTube every hour.
- There are more than 10 million social mentions each month of Fortune 100 companies.
- 87% of Fortune 100 companies use social media (Twitter is the most popular).
- 75% of Fortune 100 companies are on Facebook.
- 50% of Fortune 100 companies have a Google+ account.
- 25% of Fortune 100 companies have a Pinterest account.
- Each corporate YouTube channel averages 2 million views.
Any size business can implement social media strategies to reach and engage existing and potential clients, while also spreading the word about their products and services.
Whatever the nature of your business, online or offline, if you are not driving relevant traffic through your social media channels, nothing will have changed for your business and reputation. In fact, your business and reputation would remain the same as it was before you signed up to the likes of Twitter, Facebook, LinkedIn and other influential social sites.
Benefits of using Aussie Click social media management and marketing.
1. Enhance Awareness
Enhancing awareness is often one of the top priorities for community management.
A company wants its brand to be fresh in the minds of existing customers, while spreading the word to potential customers, as well as anyone else who might influence existing and potential users.
2. Improve Public Perception
What customers and non-customers alike think and feel about a brand matters significantly. Strong positive PR helps build brand loyalty and goodwill with customers. When people feel good vibes about a brand, they are more likely to notice and highlight the positive aspects. This translates into increased mindshare and better word-of-mouth engagement.
3. Enhance Customer Service/Support
These days, customers with problems or questions don’t always follow traditional routes of airing grievances or resolving issues. More and more, they are engaging in online and social media communities to spread the word and ask for help. Good community management provides enhanced customer service and support by answering users’ questions and directing them down avenues to resolve any problems or issues.
4. Create Advocates
Influencers are very important to the success of a brand. While strong brand advocates sometimes pop up on their own, successful community management involves discovering, identifying, and nurturing brand advocates and key influencers.
5. Collect Analysis and Feedback
Information on how an existing or potential customer base feels about a product is extremely important. The ability to identify opportunities, to improve an existing product, or to understand successful enhancements for future products, can pay dividends. Knowing what a community says they want, extracting what they really want (which is not always what they say they want), and understanding what they dislike, can help increase adoption, extend an existing product’s life, or refine design to make new products more successful.
6. Educate Existing and Potential Users
Educating existing and potential users can be integral to improving brand awareness, PR, and adoption. When users learn what a product does, how to make the most out of a product, or even how the product is created, they tend to be much more engaged. You won’t get far if people have no idea what your product is for or how to effectively utilise it.
7. Drive Acquisition
Perhaps the biggest goal is to increase acquisition. Depending on the business, this could be as simple as selling more widgets, gaining more eyeballs, or promoting institutional adoption. You want more people to purchase or use the product, and if using your product, use it more often. Then encourage more organisations to consider your product to be their standard.
Here at Aussie Click the first step of our process when understanding your niche, is strategically analysing your company’s business model and competitors. We will ask you several targeted questions to fully understand your company’s marketing strategy, comparing this to your competitor’s current marketing strategy.
Some of the positive outcomes for YOU, our client.
- Increase your branding and recognition.
- Get people talking about your business and increase your reach.
- Instant access to your audience.
- Become an expert in your field by delivering quality information so people come to you.
- Clients coming to you.
Joining your competitors in their marketing communities is crucial when competing on social media channels for customers and clients.