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5 Campaigns that have the best return on your Investment

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Every business should have more than one lead generation tool in their marketing plan. I see many business owners get too bogged down in the tools themselves rather than the outcomes that the tool produces.

And while the law of competition may be sometimes hard for the individual, it is best for the race, because it ensures the survival of the fittest in every department.    – Andrew Carnegie

Here are our top 5 Lead Generation strategies that every business should have in their marketing campaign.

1.    Email campaign.  I’m starting with this as it seems to be the one everyone starts but goes by the wayside.  Hang in there.  I have been receiving emails from a company for 4 years and never bought from them.  Timing was never right.  Then bang I was hit by an offer.  If it was anybody else I probably would have trashed it.  However as I have seen this company in my face every month I felt I could trust them.

Plus emails are Free just costing you some time.  Still got a folder full of email addresses you are not using? Start today.

2. yellow pages

 

 

2.    Yellow Pages  Sorry I meant Google. Like it or not Google is the number 1 place your customers are looking at your competitors.  I have seen so many businesses flourish because they are getting email and phone leads through Google.  This is a very exciting place to be once you get this right.  There are so many options and acronyms; you really need to consult a marketing company. Aussie Click.  SEO, PPC, Retargeting, Display Marketing etc.  But don’t get too bogged down in the details as remember it is the outcomes they produce that is important.

 

 

3 mobile marketing

 

3.    Mobile Marketing. This is the only marketing I know where you can get to your desired audience and they will engage with your message within 5 seconds.  Very very powerful. Yet grossly underused in Western Australia.  I have seen a restaurant spend $89 on a SMS blast and go from having 4 on a Wednesday night to having 80.  Now that is a great return.  We are now seeing this across all industries.

4. social media

 

 

4. Social Media.  No we are not talking about likes we are talking about LEADS.  We have tested many ways to get leads from Social Media. Failed many times. Until now.  Facebook leads are different to Google leads, as with Google you have a client that is looking for your service of product.  Facebook you need an offer to get your clients interest.  The great thing about Facebook, you can target these people.  You can then direct people to that great offer you have either on your website or a special landing page.  An effective facebook campaign is vital to maximise your business.  You only pay for the leads you get.

5. network5.    Networking and Referrals.  Building relationship is very important (and fun) in any business.  Having a great referral partner and joining network groups is a great way to leverage your time.  Make a point to include this into your marketing strategy, as it may not feel like marketing but it pays dividends and is such a great tool for your business.

 

You will see that many of these campaigns are either FREE, or you only pay for the people that are interested.  Beats the old way spending a few grand in the Newspaper and crossing your fingers in hope you get a customer.

Call us for an obligation free chat today

1300 932 450

What’s Trending in Websites

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789 Here is what the big players are doing with websites.

Clean Home pages with less clutter.
Big Big Pictures and no banners.
Instant recognition.
Video.

Why? One simple reason.  Conversion.

Through testing and measuring it looks like there is an increase of conversion.

Here are some examples below:

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Paypal is a well-recognised brand.

Simple tool bar that gets to the point Buy, Sell, Send, Business and login details.  How often do you see a tool bar that has way too many choices?  If you give a customer too many choices they get indecisive and don’t choose anything.

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I really like this site. You feel the experience straight away. www.skydivejurienbay.com is actually a video in the background. The contrast of “View packages button” and “Book online” really stand out and draws your eye. It tells the customer what to do without scrolling.

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Work, Life, Balance what every business owner has thought about. Nice clear message, great video and straight to the point.  They also have lots of other pages which they have on the tool bar as a drop down MOREv.

Great professional, HIGH CONVERTING websites that don’t need to cost the earth. 

12 Ways to increase online sales:

Once you have developed a great looking website how do you get visitors to it. More importantly how do you get them to come back and buy from you on a regular basis.

Here are a few tips that will help you improve your websites effectiveness and generate more sales and repeat customers.

http://www.entrepreneur.com/article/79002

To give you an idea, similar websites are built from $900 to $4000.

Two things business owners need to know about Google Paid and Non-Paid Advertising

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Google search is simply a tool that your customers use and can make you $’000’s

  1. Paid Per Click (PPC) is the ads you see at the top of Google and the right hand side.

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Advantages

Your business can get to the top of Google almost immediately
Headlines and words can be created to attract the clients click. E.g. Plumber Perth $50 Off
You can direct the customer to the exact page you want to increase conversions. Landing pages are great in this situation
You can target the location of the clients. E.g. If you would just like to show these ads to people living within 10km of Perth city
You can pick what days and the time of day you would like the ad to appear
You can have your ad show on particular “key phrases” that your clients type into Google. Google will even tell you what people are typing in

Disadvantages:

Once your budget runs out you are no longer seen. This can happen at 9am in the morning and you won’t be shown again unless you increase your budget.
Research has shown that only 11% of people click on the ads. This is also supported by our clients reports who we manage PPC.
PPC can be complicated, like anything it takes a bit of learning and there are so many options and variances that need to be taken into consideration. i.e. Negative keywords, quality score, manual bids, auto bidding and conversion tracking to name a few.

2. Organic Listings. The listings you see under the top ads are what’s termed “organic” or “natural” listings.  The reason why Google is such a great tool is due to the fact the result is the most relevant and there are choices.

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Advantages:

You can be clicked on all day long and you won’t disappear.
89% of consumers click on the organic rankings.
You do not pay every time someone clicks on your website.
Traffic and leads coming through your organic rankings increase the value of your business.

Disadvantages

It can take months for your business to achieve good rankings.
Its not always possible to have the heading you want and be directed to the page you want your clients to go to.
It takes a lot of work to get rankings and if unethical methods are used to get you ranking you can be wiped of Google altogether.

Yes I may be biased because I live and breathe Google, but just think do you or any of your customers use Google?  If Yes then consider an internet marketing plan. 

How We Increased Restaurant Bookings from 6 to 80 every week

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When we first met Pat he was originally getting 4 to 6 people to his Restaurant on a Wednesday.  He was 4 weeks away on shutting on a Wednesday night.  Pat needs 30 people to break even, so with 4 people he was losing money.  He had a great deal $15 for a great succulent steak.  He paid $350 a week promoting it in the local paper which was not working.

For the next 4 weeks we helped Pat create a database.  We ran a competition which required customers to write down their name, emails and Mobile number.  The prize was a dinner for 4 at the Restaurant. The staff were very proactive and we got 600 entrants.

The following Wednesday we sent out a text at 1pm announcing the $15 Steak night that was on that night.

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Result, phone rang off the hook for the next hour and that night he served 83 meals.

We have since split the database and keep in contact with the customers twice a month with various promotions.

 

Here is what I love about this type of marketing:

  • Results are instant.
  • You are keeping in touch with your customers and your business stays on top of mind.
  • 95% of text messages are read within 5 minutes so timing is superb.
  • 99% of text messages are read. What other form of marketing guarantees your message is read?
  • You make your clients feel special.
  • Inexpensive

Here are some rules that we follow with SMS marketing:

  • We get the clients permission first.
  • Be mindful of how often you send the messages. We find this is industry dependant i.e. Restaurants twice a month, Car yards and Retailers 3-4 times a year
  • Be considerate on the day and time you send an SMS. 7am on a Sunday morning is not a good idea.
  • Send a quality call to action or GREAT offer.
  • Have an opt out option.

If you use this strategy effectively you will get instant results.

 

 

The number 1 thing that changed how Consumers viewed your website for 2014

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You already probably know the answer to this as I bet you have never looked at so many websites yourself on a Mobile phone.

Responsive websites automatically adjust to suit the screen you are viewing to provide a better viewing experience.

To the right is a sample of a website that is NOT responsive. You will see on a mobile you need to scroll sideways and the most important information like the phone number is not there. A sample of what the website looks like on a desktop is also shown, which looks okay.

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Below is what a responsive website looks like on a mobile and then on a desktop.

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Here are 5 reasons for your business to have a Mobile friendly website. 

  1. We do individual reporting with all our clients and on average 47% of users are looking at our clients website with a mobile phone. If websites are not easily viewed and easy to navigate on the mobile this can drastically reduce conversions which means loss of business. Business is hard enough to get so we try to maximise our leads.
  2. 61% of people have a better opinion of a brand if they offer a good mobile experience. It shows the business is forward thinking up, up to date and wants the customer to have everything at their finger tips.
  3. Having an easy to see clickable phone number so customers can ring you instantly is a must. The phone ringing is the life blood of many businesses.
  4. If you are looking for good rankings on Google, responsive is better. If Google says so then we just adhere. There is more to it than that but trust us on this, you can check out more on the Google developers website https://developers.google.com/webmasters/mobile-sites/

Mobile usage will increase this year. If your website is not responsive you could those lose even more clients to the opposition.

Contact Info

Telephone

1300 932 450

Perth Office

Unit 5/9 Cleaver Street, West Perth Western Australia, 6005.

Mandurah Office

Unit 1/19 Breakwater Parade, Mandurah, Western Australia, 6210.

Email

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