Staying relevant is the core of every marketing strategy. Companies spend thousands of dollars to garner attention towards their products and service; marketers spend every waking hour thinking of strategies that could attract people/consumers/buyers. This couldn’t be truer in the digital marketing platform where trends change at the drop of a hat. Here are a few things to remember if you’d like your business to remain relevant:
• Understand that content has evolved:
How many of us have the time and patience to read (let alone comment) on every single brand that we’ve liked on Facebook? The Wall Street Journal puts this figure at less than 0.1% (http://blogs.wsj.com/cmo/2014/11/17/brands-are-wasting-money-on-facebook-and-twitter-forrester-says/?mod=e2fb )! Yet, small and medium businesses spend hundreds of dollars to create updates and tweets. You can however pay Facebook to get your content promoted and thereby increase interaction. Rather than posting user reviews on your Facebook page, a better idea is to encourage users to write about their experience (with you) on their own Facebook page. This is more genuine and hence encourages referrals.
• Reach out to industry specific websites:
Rather than reaching out to random platforms, its high time marketers identify and limit their efforts to industry specific websites. Focusing your marketing strategies to these websites allows opportunities for them to link back to your website. This is a huge step towards building a credible backlink.
• Focusing on mobile marketing:
With smartphone users set to outnumber desktop users in terms of internet usage, mobile marketing is more than relevant. Optimizing your mobile site for SEO in Perth, creating mobile apps, etc. would help small and medium businesses rank their site well on search engines.