Most business don’t have an active blog on their website but do have a Facebook page. It is generally left to the 20 year young secretary to keep this up to date. However what if you could give your Facebook “posting” person, great content that will actually draw in more customers.  After all that is what we want isn’t it more customers?

We did this for a golf course.  This is what happened.

Golfers have started to talk about the business and share content. They even become raving fans.

Here is what we did so we never have to think about what content our customers want to see.

1. We used a Free survey program that you can google called Typeform.
2. We listed the outcomes we wanted for the golf course.

• More players in off peak times.
• We wanted to sell more lunches.
• We wanted to sell more alcohol.
• We wanted to know what golfers wanted.

3. We produced 9 questions each relating to the above. We made 7 of the 9 questions multiple choice so it was very easy for the golfer.

4. We offered 20 free games of golf as a prize for this information, which we were drawing in 2 days time. This made the survey urgent.  We then emailed it to our database and also advertised it on Facebook with just a $60 spend.

5. In the 2 days we had 873 responses with some great ideas. Below is a screen shot from typeform. All this FREE. From the responses we now know exactly why people are playing golf and the influences effecting their golf.

Now our newsletters, blogs and Facebook posts have content in which we know our audience is interested in. Our content is also shared and talked about which we can see through our Facebook and newsletter platform. Plus we have also had an increase in player numbers which is one of our original goals.

Our plan is simple. Ask your customer what they want!

If you have any questions or would like a hand setting up campaigns please let me know.