Every business should have more than one lead generation tool in their marketing plan. I see many business owners get too bogged down in the tools themselves rather than the outcomes that the tool produces.
And while the law of competition may be sometimes hard for the individual, it is best for the race, because it ensures the survival of the fittest in every department. – Andrew Carnegie
Here are our top 5 Lead Generation strategies that every business should have in their marketing campaign.
1. Email campaign. I’m starting with this as it seems to be the one everyone starts but goes by the wayside. Hang in there. I have been receiving emails from a company for 4 years and never bought from them. Timing was never right. Then bang I was hit by an offer. If it was anybody else I probably would have trashed it. However as I have seen this company in my face every month I felt I could trust them.
Plus emails are Free just costing you some time. Still got a folder full of email addresses you are not using? Start today.
2. Yellow Pages Sorry I meant Google. Like it or not Google is the number 1 place your customers are looking at your competitors. I have seen so many businesses flourish because they are getting email and phone leads through Google. This is a very exciting place to be once you get this right. There are so many options and acronyms; you really need to consult a marketing company. Aussie Click. SEO, PPC, Retargeting, Display Marketing etc. But don’t get too bogged down in the details as remember it is the outcomes they produce that is important.
3. Mobile Marketing. This is the only marketing I know where you can get to your desired audience and they will engage with your message within 5 seconds. Very very powerful. Yet grossly underused in Western Australia. I have seen a restaurant spend $89 on a SMS blast and go from having 4 on a Wednesday night to having 80. Now that is a great return. We are now seeing this across all industries.
4. Social Media. No we are not talking about likes we are talking about LEADS. We have tested many ways to get leads from Social Media. Failed many times. Until now. Facebook leads are different to Google leads, as with Google you have a client that is looking for your service of product. Facebook you need an offer to get your clients interest. The great thing about Facebook, you can target these people. You can then direct people to that great offer you have either on your website or a special landing page. An effective facebook campaign is vital to maximise your business. You only pay for the leads you get.
5. Networking and Referrals. Building relationship is very important (and fun) in any business. Having a great referral partner and joining network groups is a great way to leverage your time. Make a point to include this into your marketing strategy, as it may not feel like marketing but it pays dividends and is such a great tool for your business.
You will see that many of these campaigns are either FREE, or you only pay for the people that are interested. Beats the old way spending a few grand in the Newspaper and crossing your fingers in hope you get a customer.
Call us for an obligation free chat today 1300 932 450