Google Mobile Friendliness will be a Ranking Factor

More mobile friendly websites in search results

Starting April 21, we ill be expanding our use of mobile-friendliness as a ranking signal. This change will affect mobile searches in all languages worldwide and will have a significant impact in our search results. Consequently, users will find it easier to get relevant, high quality search results that are optimised for their devices.

This is the first that Google has announced an update almost 2 months early and stated that the update will have a significant impact

What does this mean to you?

Check your analytics and you will find 30 – 40% of searches are from mobile devices and this trend is expected to grow exponentially.
Your website may rank now, but rankings will drop from April 21, if you do not follow the guidelines.
If your site is not labeled mobile-friendly, you will experience a decrease in CTR.

How we can help?

Analyze – We’ll do a thorough analysis on the existing design and will suggest steps to make the site mobile friendly.
Design and Development – Based on the analysis, we’ll re-design the site for the best mobile user experience.
Deployment – On your approval, the design changes will be made on the site.