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Tag Archives: Google

Google Mobile Friendliness will be a Ranking Factor

Wednesday, 11 March 2015 10:22
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More mobile friendly websites in search results

Starting April 21, we ill be expanding our use of mobile-friendliness as a ranking signal. This change will affect mobile searches in all languages worldwide and will have a significant impact in our search results. Consequently, users will find it easier to get relevant, high quality search results that are optimised for their devices.

This is the first that Google has announced an update almost 2 months early and stated that the update will have a significant impact

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What does this mean to you?

  • Check your analytics and you will find 30 – 40% of searches are from mobile devices and this trend is expected to grow exponentially.
  • Your website may rank now, but rankings will drop from April 21, if you do not follow the guidelines.
  • If your site is not labeled mobile-friendly, you will experience a decrease in CTR.

How we can help?

  • Analyze – We’ll do a thorough analysis on the existing design and will suggest steps to make the site mobile friendly.
  • Design and Development – Based on the analysis, we’ll re-design the site for the best mobile user experience.
  • Deployment – On your approval, the design changes will be made on the site.

Free no-obligation Analysis. Get Ready for the Update

The Results

Google Mobile Friendly Test:

Not Mobile Friendly  Mobile friendly1

Google Mobile User Experience

Page Speed Insights     Page Speed Insights 100 User Experience

 

Google Search Result

Google Not Mobile Friendly    Google Mobile Friendly

Call us for an obligation free chat today

Two things business owners need to know about Google Paid and Non-Paid Advertising

Friday, 16 January 2015 06:48
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Google search is simply a tool that your customers use and can make you $’000’s

  1. Paid Per Click (PPC) is the ads you see at the top of Google and the right hand side.

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Advantages

Your business can get to the top of Google almost immediately
Headlines and words can be created to attract the clients click. E.g. Plumber Perth $50 Off
You can direct the customer to the exact page you want to increase conversions. Landing pages are great in this situation
You can target the location of the clients. E.g. If you would just like to show these ads to people living within 10km of Perth city
You can pick what days and the time of day you would like the ad to appear
You can have your ad show on particular “key phrases” that your clients type into Google. Google will even tell you what people are typing in

Disadvantages:

Once your budget runs out you are no longer seen. This can happen at 9am in the morning and you won’t be shown again unless you increase your budget.
Research has shown that only 11% of people click on the ads. This is also supported by our clients reports who we manage PPC.
PPC can be complicated, like anything it takes a bit of learning and there are so many options and variances that need to be taken into consideration. i.e. Negative keywords, quality score, manual bids, auto bidding and conversion tracking to name a few.

2. Organic Listings. The listings you see under the top ads are what’s termed “organic” or “natural” listings.  The reason why Google is such a great tool is due to the fact the result is the most relevant and there are choices.

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Advantages:

You can be clicked on all day long and you won’t disappear.
89% of consumers click on the organic rankings.
You do not pay every time someone clicks on your website.
Traffic and leads coming through your organic rankings increase the value of your business.

Disadvantages

It can take months for your business to achieve good rankings.
Its not always possible to have the heading you want and be directed to the page you want your clients to go to.
It takes a lot of work to get rankings and if unethical methods are used to get you ranking you can be wiped of Google altogether.

Yes I may be biased because I live and breathe Google, but just think do you or any of your customers use Google?  If Yes then consider an internet marketing plan. 

7 Simple FREE strategies that will instantly rank your business before 80% of your competitors.

Tuesday, 30 September 2014 04:40
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The fact is most of your customers are searching online, and your competitors are not doing anything about it.  Opportunity arises!  Here are 7 simple strategies that are easy to do to get in front of your competitors.

  1. Google My Business.  This used to be Google places but has recently changed to My Business and helps you get your business on Google and Google maps.  Start by clicking on this link: www.google.com.au/business/

It is a simple step by step process that is worth taking some time to do. This represents the way Google and your clients will see you.  When you are typing in your description make sure you ad “search terms” you may want to be found for. E.g. “Perth Electrician” “Lawyer Sydney”

Make sure all information is accurate.  Google will ask you to verify the information that you have given through a phone call or post.

  1. Free online directories.  Here are the top 5 directories you need to put your business in.  Google will look to see if your business is in relevant directories. With each directory make sure you change your description by at least 70%. Don’t copy and paste from your website Google will know!
  1. Webpage content. Google ranks web pages and not so much websites.  Each page on your website needs to have a good description about your product and service.  If it is possible devote one page of your website to a particular service or product.  This indicates that this business is a specialist and has the most relevant information.  DO NOT over clutter your description with keywords that you want to be found for.  Google can penalise you for this.  Instead use different words to describe your product or service.  Feel free to highlight, bold or underline some of these key phrases.
  2. Blog. Set up a blog on your website. Google loves new content and a blog is a great way to keep your customers up to date.  You can then use this blog on your facebook and newsletters. That way you don’t have to come up with new material for different media types.
  3. Social Media. Love it or hate it, business owners are losing business and rankings if they are not using it.  The scenario I see time and time again.  The business owner starts very enthusiastically then after 3 months is sick of it and does not post again.  This makes the business brand look tired and out dated.   I would suggest looking at getting a professional to do it.  Outsourcing to a professional (approx. $100/ week) saves you time and money and gets results.  This is probably about 2 to 4 hours of most people’s time, where you can concentrate on the sales.
  4. Create a video or more. You can now create a video with your mobile phone or using free software from the internet.  Videos are a great way to show customers your product or service.  Here is a brand new one just created: www.youtube.com/watch?v=SGHCiSjsFk0

These can then be used on your website and even landing pages to generate leads and sales.

Google owns YouTube so you can see how they are going to rank higher in search results.

  1. You’re Address. Put your full address in the footer of your website, clear for all your customers to see.  Make sure this address matches the address you put in the online directories.  Google will match this address to what is in the directories.  It’s also good to have your phone number at the top of each page.
  2. Add Value and Share. I did only say 7 strategies, but we love to add value.  If you have great information that you can share with others via blogs, social media or emails make sure you share with affiliates.  Have a link back to your website.  This creates great value to your credibility.

Spend some time on the above points and you will be out ranking your competitors in no time and bringing in new clients.

Contact Info

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1300 932 450

Perth Office

Unit 5/9 Cleaver Street, West Perth Western Australia, 6005.

Mandurah Office

Unit 1/19 Breakwater Parade, Mandurah, Western Australia, 6210.

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