Aussie Click Clients

Tag Archives: digital marketing agency

Google or Facebook for advertising?

Monday, 14 November 2016 04:07
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Dont make the mistake of advertising on the wrong platform.

If you had $5 and wanted a customer, would you advertise on Facebook or Google?  You need to think about your customer and what they would do.

If my hot water system had broken down and I needed to fix it fast, my first thought would be to search on Google for a plumber in my area.  I would click on the first few results and see which website appealed to me.  If I saw 24/7 Plumber, Free quotes, I would probably call them first.

In the above situation you would spend your $5 on Google.

So when would you advertise on Facebook?

Say you owned a dress shop.  Most ladies love to window shop and if they see something they like and the price is right you generally have a buyer.  The buyer may of never known that type of dress was even available.

The owner of the dress shop can target it’s previous clients, their friends and ladies within a 10 km radius between 35 and 45 years of age, announcing and showing the brand new range and a call to action, to either buy online or come into the shop. This can prove to be very powerful and hence why businesses are spending billions of dollars on Facebook.

Target Market

Facebook is incredible at advertising and making your service or product known to a target market.

  • If you are a business coach you can advertise to business owners.
  • Fishing stores can target people interested in Fishing.
  • Nightclubs can target Adolescence within 10 kms.
  • Mortgage brokers can target FIFO.
  • Dating agency can target single men aged 40 to 50.
  • Function centers can target engaged couples.
  • Real Estate agents can target investors.
  • Boat mechanics can target people with interests in Boats.
  • Wineries can target wine lovers.
  • Accountant’s can target workers within 15 kms.

I think you get where I’m going with this. If you have a target audience Facebook can target your business towards them.

Facebook

OR

Google

Google

  • Great for instant and direct results.
  • Great if there are lots of searches.
  • It is measurable and flexible.
  • Creates new leads.

Facebook

  • Great awareness advertising.
  • Great to target your market.
  • Measurable.
  • Great to create interaction and viral exposure.
  • Creates new leads.
  • Creates a database.

If you are unsure what is best for you, we would love to chat to you about it and the best way to implement either or both strategies.

Simply email us at info@aussieclick.com.au or call our office number 1300 932 450.

Google Mobile Friendliness will be a Ranking Factor

Wednesday, 11 March 2015 10:22
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google 1

 

More mobile friendly websites in search results

Starting April 21, we ill be expanding our use of mobile-friendliness as a ranking signal. This change will affect mobile searches in all languages worldwide and will have a significant impact in our search results. Consequently, users will find it easier to get relevant, high quality search results that are optimised for their devices.

This is the first that Google has announced an update almost 2 months early and stated that the update will have a significant impact

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What does this mean to you?

  • Check your analytics and you will find 30 – 40% of searches are from mobile devices and this trend is expected to grow exponentially.
  • Your website may rank now, but rankings will drop from April 21, if you do not follow the guidelines.
  • If your site is not labeled mobile-friendly, you will experience a decrease in CTR.

How we can help?

  • Analyze – We’ll do a thorough analysis on the existing design and will suggest steps to make the site mobile friendly.
  • Design and Development – Based on the analysis, we’ll re-design the site for the best mobile user experience.
  • Deployment – On your approval, the design changes will be made on the site.

Free no-obligation Analysis. Get Ready for the Update

The Results

Google Mobile Friendly Test:

Not Mobile Friendly  Mobile friendly1

Google Mobile User Experience

Page Speed Insights     Page Speed Insights 100 User Experience

 

Google Search Result

Google Not Mobile Friendly    Google Mobile Friendly

Call us for an obligation free chat today

What’s Trending in Websites

Friday, 16 January 2015 07:58
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789 Here is what the big players are doing with websites.

Clean Home pages with less clutter.
Big Big Pictures and no banners.
Instant recognition.
Video.

Why? One simple reason.  Conversion.

Through testing and measuring it looks like there is an increase of conversion.

Here are some examples below:

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Paypal is a well-recognised brand.

Simple tool bar that gets to the point Buy, Sell, Send, Business and login details.  How often do you see a tool bar that has way too many choices?  If you give a customer too many choices they get indecisive and don’t choose anything.

88888

I really like this site. You feel the experience straight away. www.skydivejurienbay.com is actually a video in the background. The contrast of “View packages button” and “Book online” really stand out and draws your eye. It tells the customer what to do without scrolling.

7777777

Work, Life, Balance what every business owner has thought about. Nice clear message, great video and straight to the point.  They also have lots of other pages which they have on the tool bar as a drop down MOREv.

Great professional, HIGH CONVERTING websites that don’t need to cost the earth. 

12 Ways to increase online sales:

Once you have developed a great looking website how do you get visitors to it. More importantly how do you get them to come back and buy from you on a regular basis.

Here are a few tips that will help you improve your websites effectiveness and generate more sales and repeat customers.

http://www.entrepreneur.com/article/79002

To give you an idea, similar websites are built from $900 to $4000.

The number 1 thing that changed how Consumers viewed your website for 2014

Friday, 16 January 2015 03:48
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You already probably know the answer to this as I bet you have never looked at so many websites yourself on a Mobile phone.

Responsive websites automatically adjust to suit the screen you are viewing to provide a better viewing experience.

To the right is a sample of a website that is NOT responsive. You will see on a mobile you need to scroll sideways and the most important information like the phone number is not there. A sample of what the website looks like on a desktop is also shown, which looks okay.

RN1

RN2 
Below is what a responsive website looks like on a mobile and then on a desktop.

RN3

RN4

Here are 5 reasons for your business to have a Mobile friendly website. 

  1. We do individual reporting with all our clients and on average 47% of users are looking at our clients website with a mobile phone. If websites are not easily viewed and easy to navigate on the mobile this can drastically reduce conversions which means loss of business. Business is hard enough to get so we try to maximise our leads.
  2. 61% of people have a better opinion of a brand if they offer a good mobile experience. It shows the business is forward thinking up, up to date and wants the customer to have everything at their finger tips.
  3. Having an easy to see clickable phone number so customers can ring you instantly is a must. The phone ringing is the life blood of many businesses.
  4. If you are looking for good rankings on Google, responsive is better. If Google says so then we just adhere. There is more to it than that but trust us on this, you can check out more on the Google developers website https://developers.google.com/webmasters/mobile-sites/

Mobile usage will increase this year. If your website is not responsive you could those lose even more clients to the opposition.

Mobile Internet Marketing: Does your Site Need a Separate Strategy to Target Mobile Phone Users

Friday, 05 December 2014 04:40
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‘We’re a nation of smartphone users’- says a recent survey by Deloitte. The media consumer survey reveals that the number of smartphone users in Australia has increased by 21% in the last three years and now stands at 81%. And when these users aren’t browsing on social media, they’re window shopping on ecommerce sites. Does this mean that there needs to be a separate strategy for mobile websites?

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1300 932 450

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Unit 5/9 Cleaver Street, West Perth Western Australia, 6005.

Mandurah Office

Unit 1/19 Breakwater Parade, Mandurah, Western Australia, 6210.

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