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Tag Archives: Google ranking

Google or Facebook for advertising?

Monday, 14 November 2016 04:07
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Dont make the mistake of advertising on the wrong platform.

If you had $5 and wanted a customer, would you advertise on Facebook or Google?  You need to think about your customer and what they would do.

If my hot water system had broken down and I needed to fix it fast, my first thought would be to search on Google for a plumber in my area.  I would click on the first few results and see which website appealed to me.  If I saw 24/7 Plumber, Free quotes, I would probably call them first.

In the above situation you would spend your $5 on Google.

So when would you advertise on Facebook?

Say you owned a dress shop.  Most ladies love to window shop and if they see something they like and the price is right you generally have a buyer.  The buyer may of never known that type of dress was even available.

The owner of the dress shop can target it’s previous clients, their friends and ladies within a 10 km radius between 35 and 45 years of age, announcing and showing the brand new range and a call to action, to either buy online or come into the shop. This can prove to be very powerful and hence why businesses are spending billions of dollars on Facebook.

Target Market

Facebook is incredible at advertising and making your service or product known to a target market.

  • If you are a business coach you can advertise to business owners.
  • Fishing stores can target people interested in Fishing.
  • Nightclubs can target Adolescence within 10 kms.
  • Mortgage brokers can target FIFO.
  • Dating agency can target single men aged 40 to 50.
  • Function centers can target engaged couples.
  • Real Estate agents can target investors.
  • Boat mechanics can target people with interests in Boats.
  • Wineries can target wine lovers.
  • Accountant’s can target workers within 15 kms.

I think you get where I’m going with this. If you have a target audience Facebook can target your business towards them.

Facebook

OR

Google

Google

  • Great for instant and direct results.
  • Great if there are lots of searches.
  • It is measurable and flexible.
  • Creates new leads.

Facebook

  • Great awareness advertising.
  • Great to target your market.
  • Measurable.
  • Great to create interaction and viral exposure.
  • Creates new leads.
  • Creates a database.

If you are unsure what is best for you, we would love to chat to you about it and the best way to implement either or both strategies.

Simply email us at info@aussieclick.com.au or call our office number 1300 932 450.

Money making content easily created for your business.

Monday, 12 September 2016 08:26
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Golf Content for Social Media

Golf Content for Social Media

In Just 30 minutes create a massive resource of money making content for your business.

Most business don’t have an active blog on their website but do have a Facebook page. It is generally left to the 20 year young secretary to keep this up to date. However what if you could give your Facebook “posting” person, great content that will actually draw in more customers.  After all that is what we want isn’t it more customers?

We did this for a golf course.  This is what happened.

Golfers have started to talk about the business and share content. They even become raving fans.

Here is what we did so we never have to think about what content our customers want to see.

  1. We used a Free survey program that you can google called Typeform.
  2. We listed the outcomes we wanted for the golf course.
  • More players in off peak times.
  • We wanted to sell more lunches.
  • We wanted to sell more alcohol.
  • We wanted to know what golfers wanted.

3. We produced 9 questions each relating to the above. We made 7 of the 9 questions multiple choice so it was very easy for the golfer.

4. We offered 20 free games of golf as a prize for this information, which we were drawing in 2 days time. This made the survey urgent.  We then emailed it to our database and also advertised it on Facebook with just a $60 spend.

5. In the 2 days we had 873 responses with some great ideas. Below is a screen shot from typeform. All this FREE. From the responses we now know exactly why people are playing golf and the influences effecting their golf.

Now our newsletters, blogs and Facebook posts have content in which we know our audience is interested in. Our content is also shared and talked about which we can see through our Facebook and newsletter platform. Plus we have also had an increase in player numbers which is one of our original goals.

Our plan is simple. Ask your customer what they want!

If you have any questions or would like a hand setting up campaigns please let me know.

Google Mobile Friendliness will be a Ranking Factor

Wednesday, 11 March 2015 10:22
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More mobile friendly websites in search results

Starting April 21, we ill be expanding our use of mobile-friendliness as a ranking signal. This change will affect mobile searches in all languages worldwide and will have a significant impact in our search results. Consequently, users will find it easier to get relevant, high quality search results that are optimised for their devices.

This is the first that Google has announced an update almost 2 months early and stated that the update will have a significant impact

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What does this mean to you?

  • Check your analytics and you will find 30 – 40% of searches are from mobile devices and this trend is expected to grow exponentially.
  • Your website may rank now, but rankings will drop from April 21, if you do not follow the guidelines.
  • If your site is not labeled mobile-friendly, you will experience a decrease in CTR.

How we can help?

  • Analyze – We’ll do a thorough analysis on the existing design and will suggest steps to make the site mobile friendly.
  • Design and Development – Based on the analysis, we’ll re-design the site for the best mobile user experience.
  • Deployment – On your approval, the design changes will be made on the site.

Free no-obligation Analysis. Get Ready for the Update

The Results

Google Mobile Friendly Test:

Not Mobile Friendly  Mobile friendly1

Google Mobile User Experience

Page Speed Insights     Page Speed Insights 100 User Experience

 

Google Search Result

Google Not Mobile Friendly    Google Mobile Friendly

Call us for an obligation free chat today

What’s Trending in Websites

Friday, 16 January 2015 07:58
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789 Here is what the big players are doing with websites.

Clean Home pages with less clutter.
Big Big Pictures and no banners.
Instant recognition.
Video.

Why? One simple reason.  Conversion.

Through testing and measuring it looks like there is an increase of conversion.

Here are some examples below:

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Paypal is a well-recognised brand.

Simple tool bar that gets to the point Buy, Sell, Send, Business and login details.  How often do you see a tool bar that has way too many choices?  If you give a customer too many choices they get indecisive and don’t choose anything.

88888

I really like this site. You feel the experience straight away. www.skydivejurienbay.com is actually a video in the background. The contrast of “View packages button” and “Book online” really stand out and draws your eye. It tells the customer what to do without scrolling.

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Work, Life, Balance what every business owner has thought about. Nice clear message, great video and straight to the point.  They also have lots of other pages which they have on the tool bar as a drop down MOREv.

Great professional, HIGH CONVERTING websites that don’t need to cost the earth. 

12 Ways to increase online sales:

Once you have developed a great looking website how do you get visitors to it. More importantly how do you get them to come back and buy from you on a regular basis.

Here are a few tips that will help you improve your websites effectiveness and generate more sales and repeat customers.

http://www.entrepreneur.com/article/79002

To give you an idea, similar websites are built from $900 to $4000.

Two things business owners need to know about Google Paid and Non-Paid Advertising

Friday, 16 January 2015 06:48
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Capture

Google search is simply a tool that your customers use and can make you $’000’s

  1. Paid Per Click (PPC) is the ads you see at the top of Google and the right hand side.

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Advantages

Your business can get to the top of Google almost immediately
Headlines and words can be created to attract the clients click. E.g. Plumber Perth $50 Off
You can direct the customer to the exact page you want to increase conversions. Landing pages are great in this situation
You can target the location of the clients. E.g. If you would just like to show these ads to people living within 10km of Perth city
You can pick what days and the time of day you would like the ad to appear
You can have your ad show on particular “key phrases” that your clients type into Google. Google will even tell you what people are typing in

Disadvantages:

Once your budget runs out you are no longer seen. This can happen at 9am in the morning and you won’t be shown again unless you increase your budget.
Research has shown that only 11% of people click on the ads. This is also supported by our clients reports who we manage PPC.
PPC can be complicated, like anything it takes a bit of learning and there are so many options and variances that need to be taken into consideration. i.e. Negative keywords, quality score, manual bids, auto bidding and conversion tracking to name a few.

2. Organic Listings. The listings you see under the top ads are what’s termed “organic” or “natural” listings.  The reason why Google is such a great tool is due to the fact the result is the most relevant and there are choices.

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Advantages:

You can be clicked on all day long and you won’t disappear.
89% of consumers click on the organic rankings.
You do not pay every time someone clicks on your website.
Traffic and leads coming through your organic rankings increase the value of your business.

Disadvantages

It can take months for your business to achieve good rankings.
Its not always possible to have the heading you want and be directed to the page you want your clients to go to.
It takes a lot of work to get rankings and if unethical methods are used to get you ranking you can be wiped of Google altogether.

Yes I may be biased because I live and breathe Google, but just think do you or any of your customers use Google?  If Yes then consider an internet marketing plan. 

Contact Info

Telephone

1300 932 450

Perth Office

Unit 5/9 Cleaver Street, West Perth Western Australia, 6005.

Mandurah Office

Unit 1/19 Breakwater Parade, Mandurah, Western Australia, 6210.

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