Get paying clients through Google. One of the great features you can achieve by advertising on Google is you can effectively measure your advertising. Case study: How this business is paying less that $5 for a customer.  (Not lead) The deal breaker:  This does not happen over night and does require some work.  Who cares...Read More

7 Websites that will get more leads for your business. If your outcome this year is to get more leads below is a list of platforms that you may want to consider.  Ebay– Great for products and clearance lines.  As of today one company has sold 122 Pool Tables in Australia: 2.  Gumtree.  Again this...Read More

Warning! Make sure you don’t do everything in the download in the first week. Google may see this as “spam” and actually penalise your website. Here are 3 fundamentals you can do yourself that are mentioned in the pdf download below. 1.  Is your website ready for mobile?  Google prefers “responsive” websites which are easily...Read More

Copy these great features with your website. Below are 5 different home pages that are from well known companies that are very effective at converting prospects to clients.  No need to invent something new, just find out what is working for someone else and copy.  They didn’t teach that to me at school. Plus the...Read More

In Just 30 minutes create a massive resource of money making content for your business. Most business don’t have an active blog on their website but do have a Facebook page. It is generally left to the 20 year young secretary to keep this up to date. However what if you could give your Facebook...Read More

If you are in business you probably have thought about advertising on Google. Advertising on Google is often referred to as “Adwords” or “Pay Per Click” advertising. Below is an example of a Google ad: Here is step by step instructions on how to get your business Step 1:  If you have not got a...Read More

Make sure that your phone number is clearly visible on your Top Fold preferably the top right hand corner.  Make sure this is clickable when being viewed on a phone. You will find that many people are just looking for contact details, especially if you are in the service industry. Zero content on your images...Read More

More mobile friendly websites in search results Starting April 21, we ill be expanding our use of mobile-friendliness as a ranking signal. This change will affect mobile searches in all languages worldwide and will have a significant impact in our search results. Consequently, users will find it easier to get relevant, high quality search results that...Read More

Every business should have more than one lead generation tool in their marketing plan. I see many business owners get too bogged down in the tools themselves rather than the outcomes that the tool produces. And while the law of competition may be sometimes hard for the individual, it is best for the race, because...Read More

 Here is what the big players are doing with websites. Clean Home pages with less clutter. Big Big Pictures and no banners. Instant recognition. Video. Why? One simple reason.  Conversion. Through testing and measuring it looks like there is an increase of conversion. Here are some examples below: Paypal is a well-recognised brand. Simple tool bar...Read More